How to Write Good
By Frank L. Visco, senior copywriter at USAdvertising
Avoid alliteration always
Prepositions are not words to end sentences with.
Avoid clichés like the plague.
Avoid ampersands & abbreviations, etc.
Parenthetical remarks (however relevant) are unnecessary.
It is wrong to ever split an infinitive.
Contractions aren't necessary.
Foreign words and phrases are not de rigueur.
One should never generalize.
Never use quotations, for as Ralph Waldo Emerson once said, "I hate quotations; tell me what you know."
Comparisons are as bad as clichés.
Don't be redundant and try not to use more words than n